I chose to rebrand L-R-G skateboarding company known as a creative lifestyle clothing company. L-R-G, short for Lifted Research Group, is a company designed to overthrow the masses by their influence and cater to those of the independent and underground culture. The company’s slogan is underground inventive, overground effective - though I didn’t get that feel from their initial branding.
My ideation focused on giving the new LRG that visual edge I felt they were striving for, which would make them stand out better from the competition, and would result in a stronger consumer connection through its expression. An expression that I feel now is more personalized and almost tribal/instinctual feeling.
Home and secondary mockups for the proposed redesign of the Trinity Lutheran Church website. The redesign called for a cleaner user interface, and easier to use navigation functions than the current website. Making graphics more appealing, and sermon media more versatile and accessible were also key makeovers needed in the redesign.
Grounds For Hope Cafe brand creation for the Trinity Lutheran Church Green Trails site located at at 2701 Maple Ave. Lisle, IL 60532
Grounds for Hope Cafe is a great place to enjoy the very best in coffees, smoothies, pastries, ice cream, sandwiches and more. They have free wifi, multiple seating areas, fireplace, a three story children’s play area and themed rooms for children and parents to play on Kidstreet.
Grounds exists to make a difference. They donate all of their profits to world relief efforts. This year they have a goal of raising funds for Feed My Starving Children and Living Water International. These great organizations work to feed starving children and provide clean water around the world.